projects: explore our work
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
landmark project MINI Brand Experience Center
  • Design Development & Construction
  • 2013
  • Shanghai
  • 1
    suspended MINI
  • 60 tons
    structure weight
  • 168 square meters
    black paint
  • 24,000 man-hours
    workload
pushing boundaries

This was the first project ever for WTL Design where we built an entire structure, exterior and interior combined.

 

inspiring fun

“Working on a project like this is a designer’s dream. MINI is a brand that inspires, and you can have fun being playful with the space. This project was a blessing for the entire team.”

Lilian Tian
Design Director
box it up!

The award winning MINI Brand Experience Center was the first of its kind and is located on the Expo site in Shanghai – next to the BMW Brand Experience Center and the Chinese Pavilion.

The structure is 17 meters high and follows the rectangular design attributes of MINI. 4 floors with different themes introduce the brand to the visitors, including a showroom, a lifestyle floor and a lounge on the topfloor.

Building this outstanding project was an enormous challenge – but the result was recognized in media around the world and we are thankful that we were a part of it.

Mini Brand Experience Center

 “With BMW  I learned a lot about new materials and how to do my job better - I am happy that I was involved.”

DAPHNE ZHONG
Purchasing Specialist