Projects: explore our work
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
  • Mini Brand Experience Center
MINI Brand Experience Center
  • Design Development | Construction
  • 2013
  • Shanghai
Mini Brand Experience Center
Box it up!

The award winning MINI Brand Experience Center was the first of its kind and is located on the Expo site in Shanghai – next to the BMW Brand Experience Center and the Chinese Pavilion.

The structure is 17 meters high and follows the rectangular design attributes of MINI. 4 floors with different themes introduce the brand to the visitors, including a showroom, a lifestyle floor and a lounge on the topfloor.

Building this outstanding project was an enormous challenge – but the result was recognized in media around the world and we are thankful that we were a part of it.

FEELING

“Working on a project like this is a designer’s dream. MINI is a brand that inspires, and you can have fun being playful with the space. This project was a blessing for the entire team.”

 

Lilian Tian

Design Director