In 2014 WTL Design was chosen to aid JD.com in their mission to create the company’s first official headquarters. JD was passionate about a design that cultivates an energized and inspiring work environment, one that would encourage collaboration and create a tool for recruitment and retention.
The methodology of the project understood that the individual workspaces needed to be functional, while the diverse and flexible communal areas had to be an neutral backdrop to foster creativity, innovation, and team work. Diversification was pivotal in making these goals a reality. We infused diversity into all aspects of the design from function and shape to color and scale.
The biggest challenge we faced was apparent right from the beginning. The project had already been started when we were called in to take over. WTL begun designing from scratch but some construction had already taken place, limiting us in certain areas. Our creativity and ingenuity allowed us to succeed in implementing our vision without sacrifice.
In the end the success arose from our creating a flexible space for a rapidly expanding company that supports multiple modes of work without having to forfeit brand and culture.
Design Development | Construction
“As for WTL Design, the JD project was an opportunity for us to create and prove our potential and capabilities in the face of many challenges. Right now I can say proudly that we are a marvelous team.”